How do you get a new customer?
It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales.
A reasonable assumption would be that your marketing promotions are creating sales. While this may be partially true, it’s not a full answer.
One of the keys to running a successful business is to understand the customer buying process. Just because you’re selling something a consumer wants or needs doesn’t mean you are automatically in a position to make a sale.
But leveraging the basic concepts of the customer conversion funnel will make it easier for you to guide the consumer through the buying process.
This puts you in a position to maximize your conversion rates and ultimately generate more profits for your company.
There is a ton of information on the Internet about the customer conversion funnel. The funnel may look a little bit different, depending on whom you ask.
While the terminology may vary slightly, here is a basic visualization of what this funnel looks like:
These are the steps a buyer goes through before they finalize a purchase. I’ll refer to this image as we continue through this post.
Throughout this guide, we’ll look at different versions of the funnel and di... Read More