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How do you get a new customer?

It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales.

A reasonable assumption would be that your marketing promotions are creating sales. While this may be partially true, it’s not a full answer.

One of the keys to running a successful business is to understand the customer buying process. Just because you’re selling something a consumer wants or needs doesn’t mean you are automatically in a position to make a sale.

But leveraging the basic concepts of the customer conversion funnel will make it easier for you to guide the consumer through the buying process.

This puts you in a position to maximize your conversion rates and ultimately generate more profits for your company.

There is a ton of information on the Internet about the customer conversion funnel. The funnel may look a little bit different, depending on whom you ask.

While the terminology may vary slightly, here is a basic visualization of what this funnel looks like:

These are the steps a buyer goes through before they finalize a purchase. I’ll refer to this image as we continue through this post.

Throughout this guide, we’ll look at different versions of the funnel and di... Read More

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Do you ever regret agreeing to something?

Maybe you said yes when you should have said “no”.

You said yes to a meeting that you knew was going to be a waste of time. It was unproductive and stopped you getting “your work” done.

You didn’t say no to that urge to opening up your emails and responding every few minutes. Then you got to the end of the day and the non-urgent but high priority goals were not achieved.

You ended up saying yes to a project from a customer that had an unrealistic deadline that you knew was wrong. Then they turned on you and blamed you for not achieving their goals.

Learning to say no is a skill that we need to nurture.

Life is a constant tension between conflicting priorities. Making the right decisions. Weeding out the non essentials from the priority tasks that will make a difference to our lives.

We need to be better at saying yes to dedicating our valuable time to doing the work that matters. Declining other people’s demands.

Saying “No”

It is often the difference between success and failure.

That is just one of the success habits that we need to nuture. Here are 3 books that will transform your thinking on success habits.

Essentia... Read More

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Your B2B marketing strategy will differ from your typical B2C approach.

Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses.

Some of you may have companies focusing on other businesses as your primary group of customers. And some of you may be considered both B2B and B2C companies.

If that’s the case, one overlap you may see between the two strategies would be social media marketing. But the difference would be in the way you use it.

Here’s an example. You could be using Snapchat to promote your business as the B2C company. But that won’t be effective as your B2B strategy. But we’ll dive into greater detail on the social media subject later.

For our purposes, it doesn’t matter what type of company you have.

Whether B2B sales make up the totality of your revenue or only a fraction of it, you’ll be able to benefit from this guide.

I’ll explain everything you need to know about how to properly manage and approach your B2B marketing strategy.

Define your buyers

When it comes to B2B marketing, this step will differ from your typical approach to identifying your target market.

That’s because this scenario will be much more specific. You’ve got a unique product or service. Right away, you’ll need to recognize which companies can benefit from whatever you’re selling.

For example, let’s say you manufact... Read More

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Images are a big part of any blog. They help you rank better on Google, but also attract and keep more readers. However, as you might have already experienced, finding the perfect image and then editing it can be a challenge.

Fear not! There are some tools you can use that can help you find and create images in minutes, instead of hours. Trust me, I do it all the time on my websites and for clients.

So, in this post, I want to share with you some tips on how to speed up that process and be as efficient as possible with your blog image creation.

Here are 6 tips to help you speed up the creation of images for your blog!

1. Find free photos

Finding free photos for your blog can sometimes be a time-consuming process, right?

Sure, there are dozens of helpful free image sites like Pexels, Unsplash, Pixabay and the like. But checking them all can be a right pain in the proverbial.

That is why I make use of this handy image finder. It helps you do all the searches at once and provides a link to open that search/site in a new tab. It also filters photos with a (free) CC0 license, and includes all the popular image websites – Flickr, Pexels, Pixabay etc. With this tool under your b... Read More

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