Conversion rate optimization is one of the most complicated tasks in marketing, and there are many reasons for that. For one, there are no magic bullets for optimization that would work for every page. Furthermore, it’s extremely hard to track how users are actually interacting within a web page. One tool that makes it much easier to see what people are doing on a web page is a heatmap.
In this post, I explain how to use heatmaps to increase conversions. Let’s go.
What Are Heatmaps?
A heatmap is a graphical representation of how web users are interacting with digital content and page elements.
Heatmaps were originally used to display real-time financial market data to assist traders in making decisions. In CRO and web design heatmaps are used for tracking, quantifying, and displaying users’ clicks and mouse movements.
Heatmaps are used to visualize visitors’ interactions with graphic elements and information displayed on web pages, thereby providing insight into how user experience design and layout impacts users’ actions and conversions.
How Can Heatmaps Help You Increase Conversions?
A heatmap provides a wealth of information regarding visitors’ web-browsing actions.
They show whether or not clear friction points exist. For example, site elements that seem to be clickable but are actually static.
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