The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic.
Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths that some aren’t even needed anyway.
But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need a content audit.
One gruesome task every digital marketer needs to face at one point in their content strategy is doing a content audit. If you’ve done content auditing a hundred times or are just starting to do one for your own website, read on to find out the step-by-step guide on how to do a content audit.
What is a content audit?
In technical terms, a website content audit is an inventory of all the indexable content you have on your website mostly in the form of written blogs. But if you have more diverse content like images, infographics, … Read More