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How to Create a Scalable Guest Posting Strategy

The impact of guest posting on businesses and the relevance of it in today’s world has been one that’s attracted much debate.

But it’s widely agreed upon that guest posting (if done “ethically”) still works.

Even though Matt Cutts has claimed that “guest posting is done”, he was only referring to the spammy practice of gaining quick and dirty links for your website.

In fact, he has openly agreed that guest posting has its fair share of benefits, stating that, “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.”

And in all fairness, that’s very true. Guest posting can have some great benefits, like:

Helping you earn backlinks to your website that help improve organic search rankings.
Bringing in referral traffic to your website from other publications and blogs.
Introducing you and/or your brand to a completely new audience.

However, guest blogging is hard work, and it’s definitely not something that you can do overnight. A guest blo… Read More

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