Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see details that they never realized they were missing.
Just as the correct eyewear can change what you see and how you see it, marketing professionals can experience that same BOOM moment when marketing data is visualized with dashboards in a way that allows them to make better decisions more quickly.
A marketing data dashboard is a tool used to visualize KPIs (key performance indicators) about the impact of marketing efforts in a way that is immediately understood.
But what are the strategies, tactics, and trends for visualizing marketing data with dashboards?
To help answer this question, Ascend2 fielded the Visualizing Marketing Data with Dashboards Survey.
Here are a few noteworthy findings from the Asend2 research study and some tips on how you can apply the findings to have 20/20 vision of your marketing data.
1. Determine Your Primary Objectives
It is critical to keep your primary objectives in mind when building your dashboard.
Imp… Read More