Email marketing may not be a new marketing tactic. In fact, the first electronic mail was sent in 1971, the first email marketing blast was sent in 1978, and in 2018, it was estimated that 124.5 billion emails were sent out.
Yes, email marketing is an established tool in your toolbox. But should not assume that what worked a few years ago will work today.
A new research study I worked on, Email Marketing Survey Summary Report, finds that email marketing professionals are learning new techniques to improve their email marketing results.
The Email Marketing Survey Summary Report provides insight into difficult questions like:
What are the primary objectives of an email strategy?
How many companies are best-in-class?
What are the most critical challenges to success (know the challenges in advance to prepare how you will handle your challenges)?
How much are budgets changing for email marketing? NOTE: this information will help you make the argument to get more budget.
How do I prioritize objectives versus challenges as I build my email strategy?
What are the most effective types of email?
How is effectiveness changing for the types… Read More