Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. It’s sure to remain an integral part of your marketing strategy this year and into the future.
The following email marketing statistics prove how you can use email to reach your marketing goals in 2019 and beyond.
1. 82% of Marketers Send Emails With Subject Lines of 60 Characters or Less
AWeber analyzed 1,000 emails from 100 top marketers to determine how experts send emails. The research found that 82% of experts send emails with subject lines of 60 characters or less. That’s not surprising since many email service providers don’t show full subject lines longer than that.
The survey also concluded that, on average, subject lines are 43.85 characters long, which means it may be worthwhile to send emails with subject lines significantly shorter than 60 characters.
82% of marketers send emails with subject lines of 60 characters or less. #emailmarketing
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What Does This Mean for Marketers? It’s crucial to ensure subject lines don’t get too lengthy. You should also keep in mind that when people view content on their mobile devices, they may find long … Read More